Now that we had completed the brand identity including the new logotype the next stage of the process was to create/design the box packing that the products would be housed within. We experimented with a umber of different treatments of the packaging design of which all had the intention of conveying the nature of the product as efficiently as possible by means of extracting the need for any addition graphic elements.
The competitions ideas were created by combining the logotype with all of the product information. Due to the fact that the products take precedent within out brand identity the ingredients take precedent on the from of the box.
The final packaging design was constructed by typographically organising to a strict modernist style the brand name, ingredients and product name.
Now that the simple packaging design was complete it was applied to our nets created in an earlier part of the design process to construct the final packaging. A small dot of colour was added to each of the products of which would help to identity the different products and have the possibility of use within the latter advertising campaign. Although we had originally decided to rid the design of any additional graphical elements we believed that these worked appropriately due to the fact that they were insignificant enough to not steal attention from the product and still offered a great link between colour theory and the intention of each product. Blue for Sleeping, Orange for Concentration and Green for Well-Being.
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