Off the back of the fact due to the nature of the drugs working effectively within educational/working environments, our products would be most aimed at the student and young professional demographic as these are the main consumers. So because of this we began to identity the different noo-tropic products of which would be appropriate for education.
Due to the fact that we intended to aim the products mostly at students the decision was made to brand the three products inspired by this. The decision was made the three products would be a mix of different noo-tropic substances along with some other substances for stacking. The three product names were BA-BSc, MA & Ph.D. to replicate the different levels of higher education, with each of the products increasing in strength to replicate the nature of education.
Later on the decision was made that specifying on students alone was too small of a target market demographic and instead another name must be chosen. Instead we decided to look at the progress we go through when completing strenuous work to see if this could inform the product. We made the decision that the products would reflect the time-line of working and the product names were Focus, Rejuvenate and Illuminate. These names can be used for individual products or as a set.
Focus — Aids in completing tasks
Rejuvenate — Rest and recover (Improves sleep and reduces anxiety)
Illuminate — Assists your social abilities and maintains natural energy levels
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