For the avertisational material of the brand identity we decided to create small campaign of which could be rolled out across a number of different application raging from 6 sheet display cases to 48 sheet billboards.
The campaign was created in a way that aims to fully convey the nature of the products and the identity of the company overall contextually. To further reinforce the linear notion of taking the products as a set the individual posters were all adorned with the sumber that signifies where to take the product in the process. The colour of these numbers were implemented to create visual consistency between the products and advertising.
The campaign/advertising posters were then finished with a picture of each of the individual products. This was implemented to further reinforce the contextual and conceptual backing of the brand identity. Putting the product right on the forefront of any campaign material, letting the product speak for itself.
Each of the products were finished with the company tag-line of which reads ‘Excel Your..” to mimic the concept and application of the company and finished with a related word to each product ‘Well-Being’, ‘Productivity’ and ‘Confidence’.
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