Overall, the presentation went extremely well, the guys at DBA enjoyed it and also provided some really beneficial feedback in regards to our product and the way it was presented.
The feedback in brief form:
The feedback in brief form:
- Overall the design treatment was well justified
- Straight to the point, no messing about, they're drugs and they're marketed as such
- There was a split divide as to whether this was the best route to go down
- Really loved the honesty of the product
- Felt like there was a certain sense of creativity trying to escape from the modernist/swiss execution style
- They thought the presentation was professionally put forward and they enjoyed looking at the various animations
Personally the complete experience has been one from which I developed massively as it offered us a lot of vital experience regarding a brief that we have never had the opportunity to have such as working with industry professionals and having to pitch the whole process through a presentation at the end.
This is crucial as it is a replication of how the real graphic design industry work and so this provided us with experience regarding this topic.
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