Name
After the first of our critiques with DBA regarding where we were up to with the brief it was obvious that we needed to generate another brand name of which better represents the brand identity and ethos. The decision was made to evaluate the use of a number of Latin translation of appropriate words due to the use of Latin within the world of science.
After trying to rationalise and evaluate a list of Latin terminologies the decision was made to use the work Excelsus with a literal translation of to be elevated/of high rank or reputation. This name was most appropriate due to the fact that it not only was appropriate in literal translation but was also reminiscent of the work to ‘Excel’, to do better in life.
Core Values & Mission
Statement
To culminate our intentions regarding the brand identity we also outlines a number of core company values that we would abide to along side a mission statement of which would give a description of the products and company. The core values are Trustworthy, Intellectual, Reliable, Authentic, Genuine, Respectable,Honest,Truthful,Educational and Safe.
With a mission statement that reads;
“We strive to provide honest & safe cognitive enhancers. We’re dedicated to going above and beyond to enable you to achieve the highest learning potential possible, as well as ensuring you know exactly what goes into our products.”
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