To culminate the complete design process for this design brief the final stage was to create a range of promotional material that would be used along side the advertising campaign to help the company succeed. We identified two crucial elements of which would be needed. The first of these elements is the necessity to have a promotional loyalty care of which would help to create reoccurring commerce from consumers and appropriately links to a target demographic as students and young professionals like to save money.
The final aspect was to create the design for a simple T-shirt that could be worn by employees when representing the company. We found the need for this intrinsic due to that fact that our brand revolves around ensuring consumers know exactly what products that they are consuming and so this staff uniform would allow the company to look as professional as possible while supporting out company value of being there and helping the customer to understand what they are buying.
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