To commence the research stage of this design brief the first immediately obvious decision was that we should begin by looking at the branding of these sort of nootropic products in order to identify whether they are successful or not, and furthermore to determine why so that it can inform the final decisions within the designing stage. So in order to understand the current trends in the existing market the design of three different existing products from the same market will be evaluated.
When looking at the first two of the examples it is immediately obvious that they have made the decision to follow a pharmaceutical route with the brand identity. Using scientific symbolism that relates to the products to try and convey their nature. Although this design has the objective of making the product look as scientific as possible it in fact works against the design. The um-structured and unharmonious design paired with uneven composition and a questionable choice of colour and typography gives the products an unprofessional aesthetic of which isn’t appropriate for the purpose of the products.
The second major trend of which we must avoid at all costs is branding the products to seem ‘Health Conscious’. Due to the fact that the products actually contain some serious substances it is very unrepresentative of the product to have the branding like this. Adding to the confusion found between the products and consumers.
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