Now that there had been an investigation into the means in which products can be branded in order to achieve as much brand transparency as possible, allowing the products and their contents to act as the main focal point of the identity it was now time to look at another brand that impliments this aesthetic styling. With a further look at how this brand identity can be then worked in to a coherent brand campaign.
The next example of research regards the food replacement company; Soylent. Soylent yet again is a company that offer no nonsense natural food replacement bars and shakes who concentrate on conveying the quality of their products over anything else.
The specific look at the soylent is not to inform the brand identity as this had been achieved in the last Huel circumstance. Instead this research is to inform how the product/brand could then be marketed in the latter stages. Soylent use the stark contrast of their products against unhealthy food to act as the motivator within the campaign. This would be a very appropriate tactic for us to implement within our campaign. Setting out as different to the current market competitors. Enabling the customer to make the decision of what to choose influenced by the product itself and not the branding.
No comments:
Post a Comment