Website
Now the designing of the products was completed the next stage of the design process was to create the remaining aspects of the brand identity for the company, the first of these is the web presence.
The web was designed with a structured a minimalist style in order to further create visual consistency between the products and visual identity of the remained of the brand identity. This minimalist styling and combined with the inclusion of the product photography on the home page of the website was implemented so that the website was coherent with the band ethos and values of brand transparency and informativeness.
Mobile/App
Similarly to the website the mobile/app components of the brand identity were created in the exact same visual styling in order to further reinforce the brand identity through visual and conceptual consistency.
Contrastingly the web feature a much more UX lead exceution in which an additional delivery feature with GPS locational map from which the delivery of products can be tracked. This was added due to an informed choice of how our target demographic would like to receive their products.
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