Hello! Hello to you to!
When did you decide that Graphic Design
was for you? Has it been something that you always loved or was it an
unexpected avenue to take?
Actually I didn’t
really have much of a choice, my uncle had a small atelier (design
studio) so when I finished obligatory school I started working for him. I was
impressed by my uncle’s skills since a small kid so I tried to give my
best to reach his level in designing and eventually I grew to love the world of
design and knew it was exactly what I wanted to do.
Was their any point in your journey to
becoming a Graphic Designer in which you encountered problems?
I think there are
always times that are a little bumpy but I don’t think its related to the
graphic designer job it self. It can be as hard to be a good employee in a
bank, it depends what you want to reach in your job, and with out these
struggles I wouldn’t be the designer I am today so all I can say is don’t be
afraid to make mistake while you’re still learning.
What advice could you give to a
designer still learning the trade and trying to get in to the industry?
There will be times
that teachers, professionals, friends or family will tell you that they don’t
like the design you did. It’s important to not take it personal and try to improve
on every new project. The other thing is to build a personal design attitude,
an attitude you fully believe in and can be proud of. The Aesthetic
will be created automatically but you have to really believe in
what you do to find it.
How would you describe the process that
you go through when completing a brief, from concept generation to final
delivery? Do you follow a set
routine?
What I do on
every project is masses of research. At times the research part is bigger than the
design part. For me its important to deliver the content in the design otherwise it
makes no sense. The heavy research helps me to find elements that I can
transfer into my design. Based on this the design process varies every
time. The research basically tells me which materials, colors, design
elements to use and maybe even composition.
Do you like to say that you design
within a certain style? Or are you open for almost anything you can try?
Maybe you can say
that my work pretty minimalistic but I don’t know if I can put my
work in general in a style. I mean the Swiss international style is deeply
rooted in me and maybe that is pretty visible. I try to start with fewer
elements as possible to communicate the content straight forward and super
direct. Sometimes it works with just type; sometimes I have to add other
elements.
As I have noticed that the majority of
your work includes typographic and editorial style design, and this is a side
of design that I truly love, what draws you to this area of design?
As said, for me it’s
really important that the design as direct as possible, I am a true believer in
form over functionality. I can only explain that it has to do with my education
as I had in my studies in Zurich where the Swiss typography is still a big part
of the lectures and so this style has been imprinted in me from day one.
As a designer who would you say has
been your biggest inspiration in to getting where you are
today? What non-graphic design related aspect of life gives you
inspiration?
Well there are a
lot of designers I like a lot from the 60s. The school of Basel members like
Emil Ruder, Armin Hofmann or Robert Büchler had a big influence on me. Then of
course Karl Gerstner, Josef Müller-Brockmann and the Dutch designer Wim Crouwel. Architecture
is pretty similar to graphic design, the handle with shapes and what stands
where in a defined space. So the architects that inspire me would be Le
Corbusier, Mies Van Der Rohe and Marcel Breuer. Music is also a thing that is really
inspirational for me.
Where do you see yourself in the
future? Is there anything you can think of that you would like to achieve in
the future?
I would be happy
to stay in my field and establish myself even better. I would like to spend
more time doing type
design and further my skills in the creation of typefaces. Maybe this is
something I will do more in the future but I can not say exactly how the future
will be, hopefully I will just be able to continue doing what I enjoy so much!
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