The next point of call now that the name for the company had been decided was to brand the company and create the whole visual identity for our brand guidelines. Me and Tom originally found a typeface that we really like and that represented us and showed it to the group to grasp their thoughts on it. Everyone really liked the font and although it has a serious aesthetic it represents the outgoing, bold and just out of the ordinary that we wanted to represent throughout the branding for the studio as to use something very unisex and unemotional like helvetica would represent the personality within the studio. Due to the nature of the typeface chosen and the name itself we decided that due to the decorative nature if it we wouldn't have an Icon logo for the company and intact that logo type would act the fore point of the studio.
We decided that an example of an iconographic logo for the company wasn't needed due to the diverse and intricate nature of the logo type but we did think that this left the branding with something missing in our eyes so to further develop this we decided to also further enforce the nature of our individualities coming together to create the studio we decided that we would each design one E within the logo to show our broad nature of interests and that the standard logotype could be used in situations where this main logo isn't appropriate.
The logo type is perfect for the studio as it is Bold, Simple and has loads of Personality which is exactly the side of the company we wanted to convey.
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