OUGD502 ST1 - Taking Care Of Business - The Five E's

Here you can see my individual E that I had designed to go into the logo as part of an alternative logo that could be used to represent each member of the studio, as the basis for our whole studio is that as a team our skill sets are a complete this needed to be represented through the individuality of the E's in the alternative logo.

For the basis of my logo I wanted to play around with the notion of a merge between both the digital and the analogue and so did this throughout the content design and and colour palette used. Below you can see all of the individual e's designed for each member of the team,

After completing this idea we realised that actually it would be a lot more beneficial than we originally thought as from this idea we brainstormed a few potential ideas that we could take further forward that would further develop the brand guidelines! The first of these is that on our individual business cards within the studio we could include the use of our own individual E to set to the business cards apart for each creative practitioner and further more we had the idea that people who like the studio could send in to us their own designed E's as some sort of chronological competition.