Rather than do this in a very boring and droll sense like a lot of other design studios we wanted to better represent ourselves as the fun and friendly designers we are and so therefore we wanted to make the manifesto but also have it represent and how to the clients the personality within the studio.
After some deliberation with earlier ideas that we eventually axed due to them being too informal and not well enough representing of what we are about we eventually came up with the below manifesto which I believe accurately represents what we are about but while still including the personality within ourselves;
Lust: We lust over gorgeous, witty and well produced print, because let’s be honest, anything that has been created by someone getting their hands covered in ink is a good thing.
Gluttony: We have a massive appetite for inspiration, meaning we have to be constantly on the lookout for our next source of visual pleasure. We adopt a very free and open approach to research, idea generation and concept development.
Greed: We are not single minded in our creative vision or design process, allowing us to extract ideas from anywhere and everywhere. You could say this is greedy. We like to think of it as being eclectic.
Sloth: We are dedicated to producing work that challenges the conventions of contemporary visual communication. In order to do the well, we take our time. We don’t enjoy rushing work that really excites us.
Wrath: We get very angry when we aren’t being creative, because we don’t know how else to spend our days.
Envy: We don’t envy much, because we love doing what we do!
Pride: We are proud to be so diverse. Each member of the Screeeeen is an individual with unique stances and perspectives on creativity, which is what makes us so exciting as a collective.
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